Get ready for an exciting year in the caravan, motorhome, and camper van industry as we dive into what to expect in 2024! Whether you're a family looking for space and practicality or an older couple looking for a reliable and convenient way to travel, 2024 has something for everyone. Convenience and comfort are at the heart of the new technologies and developments being introduced as the industry continues to respond to the COVID-19 lockdown, and with new models, innovative features, and a strong market demand, join us as we take a closer look at this year’s exciting developments.
New models and upgrades
New models and upgrades focusing on improving owner experience are being introduced by various manufacturers this year, showcasing the wave of innovative designs and enhanced features that are reshaping the industry. Coachman, Swift and Xplore, brands known for their high build quality and commitment to continuous improvement, have all released exclusive models for the 2024 season complete with new features and practical upgrades.
Swift, in particular, has announced or unveiled numerous models to celebrate its 60th anniversary in the leisure vehicle industry, and continues to prove itself as the go-to name in campervanning with new upgrades on some of their most popular models. The versatile and instantly-recognisable Swift Carrera, a main-stay favourite, now benefits from a new rear door fold out table, whilst other influential models like the Monza, Ascari, and Voyager series have all been updated or upgraded in-line with the high expectations of caravan enthusiasts.
In terms of innovation, one standout example is the Hymer Venture S, an enduring model that has been consistently recognised for its innovative design, setting a new standard for functionality within the market. Despite being a limited-edition model with a high price tag, the innovations incorporated in the Hymer Venture S are expected to have a lasting influence on the future of motor caravanning, and it’s features and amenities are indicative of the industry's commitment to pushing boundaries and redefining the motorhome experience.
The popularity of small camper vans is also on the rise, with models like the Adria Active Duo and Volkswagen Caddy California being highlighted for their compact size and comfort. These compact campervans are designed to provide a cosy and practical living space while offering the freedom and flexibility to travel, and the growing demand for smaller campervans reflects a shift in consumer preferences towards more manoeuvrable and discreet options without compromising on comfort and convenience.
The latest trends in the industry
The latest trends in the UK holiday market are shaped by the aftermath of the COVID-19 pandemic and the ongoing cost-of-living crisis, both of which are influencing the choices of consumers when it comes to their holiday plans.
Here are the key trends to keep an eye on this year:
Increased Popularity: In recent years, due largely to the restrictions placed on holiday makers throughout the COVID-19 lockdown, caravanning holidays have grown in popularity. In 2022, the total number of camping and caravanning trips reached an estimated 16.7 million, returning to pre-pandemic levels and highlighting the enduring appeal of a leisure vehicle holiday despite the lifting of international travel restrictions. This figure also includes an estimated 4.5 million 'newcomers' who took their first-ever camping or caravanning holiday since the start of 2020.
Affordability: Despite the rising cost of living, caravanning is being increasingly seen as an affordable holiday option, particularly as an alternative to international travel or costly hotels. This perception has contributed to their increased popularity, especially among families, as the ability to bring their own accommodation and cook their own meals makes it a budget-friendly choice. Additionally, there are a wide range of campsites and campervan parks available, catering to different budgets and preferences.
Activities and Experiences: Over a third of campers and caravanners are more likely to choose a site that offers live activities and experiences as nature and sporting activities become higher priorities, especially for families. Campsites are responding to this demand by offering a variety of activities such as hiking, fishing, cycling, and water sports, allowing families to create memorable experiences and enjoy the UK countryside while enjoying their holiday.
Premiumisation and Investment: There is a rising demand for premium static rentals, multi-destination touring trips, and an ever-diversifying range of glamping options. Consumers are increasingly seeking unique and luxurious experiences during their holidays, and the industry is adapting to meet these demands. Further investment and premiumisation of accommodation and site offerings, along with family-focused activities and experiences, are expected to play a key role in attracting and retaining new customers.
Staycations: The UK motorhome market, valued at £1.15 billion, has seen a rise in "staycations" in recent years, leading to increased sales. The instability of Brexit has caused many holidaymakers to remain in the UK, leading to an increase in camping holidays, and many families continue to look for ways to enjoy their time off without going over budget. Staycations offer the opportunity to explore the beauty of the UK and support local businesses, and whilst there's some speculation about a potential market crash, this trend is expected to continue as industry experts believe the market will continue to adapt to new consumer trends and changes.
Sustainability: There is a growing preference for holidays with a reduced carbon footprint amongst UK consumers, and caravanning offers a 'lean and green' holiday experience which aligns with this increased interest in sustainability. Many campers and caravanners are conscious of their environmental impact and look for ways to minimise it during their trips, and the industry is responding by introducing more eco-friendly options and promoting sustainable practices, including eco-friendly products, initiatives to reduce energy consumption, and responsible waste management features.
Local Adventures: The trend towards regular short breaks throughout the year and local ‘doorstep adventures’ is growing, as more people are opting for shorter trips closer to home, allowing them to explore their local surroundings and enjoy the benefits of nature. This trend of nature and wellness experiences offer brands and sites opportunities for new revenue streams and for attracting new customers who are looking for local rejuvenating getaways.
Winter Camping: The UK camping season is extending with an increase in winter camping trips, and this trend is expected to continue as more people embrace the idea of winter camping. Advancements in insulation and heating technology have made it easier and more comfortable to enjoy camping in colder temperatures, offering campers a unique opportunity to enjoy the best that the UK has to offer in a winter setting whilst avoiding the crowds and expense typically associated with peak season camping.
Technological Advancements: The industry is experiencing a surge in technological updates, with a focus on integrating smart features and sustainable solutions. From advanced connectivity options to eco-friendly power systems, modern motorhomes are incorporating cutting-edge technologies to enhance the overall travel experience. These enhancements not only improve convenience for travellers but also contribute to reducing the environmental impact of motor caravanning, aligning with the growing emphasis on sustainability within the industry.
These trends indicate a dynamic and evolving market, with opportunities for brands and suppliers in the industry to innovate and adapt to changing consumer preferences and economic conditions.
Caravan Crazy’s full 2024 range
As the leisure vehicle industry continues to evolve, it's evident that innovation is a driving force behind the development of new models and upgrades. These developments and upgrades are continuously reshaping the landscape of caravan travel, offering an exciting array of options for suppliers and adventurers alike, so find all the parts you need to start out as a leisure vehicle owner with our full range of spares and equipment.